Watts (power consumption) only works if comparing Tungsten filament light bulbs with like. However even this is flawed.
Back in the early 1980's motorcycle magazines in the UK ran a lobby for the light value of automotive bulbs to be printed on the packaging.
For example a 25 Watt conventional Tran-Am filament bulb was slightly and noticeably brighter than a 35 Watt Lucas or Bosch filament bulb.
Certain brands of filament bulbs were always known to be better, light wise, than others. Even today some brands of halogen and LED bulbs are brighter than others for the same power input.
A 1,000 Watt electric fire heating element gives off enough brightness to dimly light a small room, but not much.
The old pre-metric brightness rating, if any, was in Candella (Candlepower).
At the end of the day its about lighting a home without being robbed blind by the power companies.