LOL Bettman gets booed every time he steps up to a mike.
And deservedly so. I wish the man would go back to Basketball and leave the glorious sport of Hockey alone. The man brought his ref-fixing scheme with him to attempt to maximize viewership, and all he's really done is piss off the people who see it for what it is.
If you really want to maximize viewership, you first got to explain the game to people. It's an elegant game, but since its such a fluid game its hard for people to catch the nuances of it. Since there won't be any football this fall, seems to me the perfect time to teach the populace would be to schedule a good bit of pre-season games on Sunday, and 30 minutes before the puck drops, just go over the rules (old and new) for the people watching at home. I know it's kinda hard to set things up like they do on the NFL pregame shows because it is so fast, but make the effort. There's enough physical contact in a hockey game to get the people who love seeing linebackers rip the heads off of running backs excited. Every time there's a bone crushing check, put it up in the picture and picture window and show the replay a couple of times. There's plenty of ways to make Hockey appeal to the shortened attention span of the modern sports fan, (and no doubling the size of the goals is not even an option) but a lot of the issue that I come across is that people just don't understand the game. Help them understand it, and it will thrive.