There are a great many ways to clean up oil spills and more are being constantly developed. Where this one becomes interesting is the ability to recover the oil without contaminants. The article mentions the high ratio of weight of oil to weight of the absorbent but also important is the density of the dry absorbent and the resultant density of the saturated material. You don't want a material that just blows away on the lightest of breezes or your ability to deploy it is quite limited.
A couple of years ago we had
another nanotube article posted about one that could (in theory) be used to filter water. Use that material as a dike to contain the oil while letting water out. Then use the membrane in this article to absorb the contained oil. Unlike most diking material you can constrict the area contained while allowing the water to escape and concentrating the oil for pickup.