J'inn appears to be a successful Merchant, well O.K. utterly soulless successful Arms Dealer, who foments combat in order to "Enhance Shareholder Value" - quite appropriate. Hooch commented that it was surprising how so many ruthless PvP'ers in D2 have become Captains of Industry in Eve. Having dabbled in Eve for 7 months, I have left. Fascinating, complex, time consuming, but too open ended and with players now indestructible ( or rather infinitely destructible ). There are a lot of freindly ex-SFC'ers over there though, but you need a lot of time to fully support your team.