The weekend box office take for MI-3 offers a different outlook for old Tom than "most yada, yada, yada...".
He's approaching the Michael Jackson area of too weird to be palatable to people. Once a big star enters the Twighlight Zone of freakishness, his appeal, and therefore his ability to make $ for his studio or label, bears less on its return than it used to. Picking a fight with Brooke Shields on taking anti-depressants after giving birth, jumping up and down on Oprah's couch, his own sonogram machine at home, and talking about eating the baby's, or Katie's(I don't know, I'm not a doctor) placenta
, and just his rantings about Scientology, definitely qualify Cruise as heading at warp speed into the Michael Jackson Zone.