As you stated J.C., YOU have that necessity, most others in the Austin area do not as the ranch land disappeared long ago during the tech boom and Cali companies moving here. My gut feeling is most austin residents with some cash are caught up with the materialistic image.
You may have your hybrid truck sooner than you anticipate, Toyota has the new highlander with a V6, total H.P.? Try 270 stock!
Toyota has also publicly stated that they WILL have a hybrid version of EVERY auto or truck model they produce now.
Don't forget that sweet tax break that comes with a hybrid purchase.