It does not seem to mention if they are rechargable. I stick to rechargables myself now.
How do you think companies will react if these batteries take over? By making more power hungry devices where battery life is no better is my guess.
My big beef with battery operated gadgetry: Non standardized batteries. More and more devices take custom batteries so that they can continue to force you to replace the unit when the build in rechargable battery dies once and for all. Laptop computers, PDAs etc. If current standards can't handle the newer equipment the industry involved should work with the battery company to design a newer more capable standard.
I have a PDA (Palm M105) - uses 2 AAA and runs about a month. I bought rechargeable NiMH and a 1 hour charger so it is never uncharged when needed. I'd like a newer one but all the newer models seem to use custom batteries and many seem to be factory installable only - so I stick with the obsolete model that I can rely on and can replace at my option not just because the battery died. Its one thing that keeps me from a laptop. When the battery dies you either end up buying a custom battery that costs as much as your laptop is currently worth or you are forced into buying a whole new laptop.