The SimpliFare LifeObviously, something's wrong with the airline business. And Thursday, we finally figured out exactly what it is.
See, on Thursday, Delta announced a new, trademarked fare structure called SimpliFares. And how simple is SimpliFares? Read Delta's announcement for yourself:
"With SimpliFares, there are just two first class and six economy fares on each flight," says Delta. "Customers can choose refundable or non-refundable tickets and save even more by purchasing tickets three, seven or 14 days in advance of travel. Roundtrip purchase is required for some fares, but customers never have to stay over a Saturday night."
Yes, if six different fares, some requiring round-trip purchase, is simplicity incarnate, we're definitely in the land of the blind.
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I'm not an insider to how airline fares had been calculated. But if this is simpler, I hate to think what it was before.