http://www.benmaller.com/archives/2004/august/19-lebron_james_gets_comic_book.htmlLeBron James, known as King James, is about to really get the title - in a comic book.
The comic, "King James," will be available only as a promotion with James' new sports drink: Powerade Flava23, a burgundy-colored drink he created with a sourberry flavor. Buy three bottles of the drink and get a comic book free.
The comic is not available any other way. The 32-ounce bottles of Powerade Flava23, James' number with the Cleveland Cavaliers, will be available in stores nationwide beginning Wednesday, Sept. 1. The average cost will be between $1.89 and $2.
The deal is part of an endorsement package James has with Coca- Cola. The comic will be produced by DC Comics, home of Superman and Batman. The story pits James against a secret organization that is forcing him to compete in underground basketball tournaments.
Coke has been using James to promote Powerade, which ranks a distant No. 2 in sales in the U.S. sports drink business behind Pepsico's Gatorade.
Topic: Lebron James Gets Own Comic Book (Read 1028 times)