Ok guys, here are some basic cooking tips:
1. A cup for liquid is different than a cup for dry measure. The small plastic or metal measuring cups are for dry measure. The glass pyrex measures with the handles like a cup are for liquid measuring. Self-rising flour swells, plain flour doesnt unless you add levening agents (baking powder, salt, ect).
2. If the coating doesent look thick enough, try dredging instead of shaking. Dredging is placing the dry coating on a plate or in a deep bowl and rolling and pressing the meat into the coating. You might also try double dipping. Placing the meat back into liquid, ie. butter, or buttermilk/egg mixture and then redredging.
3. Make sure that everything is preheated. This helps to fix the coating and doesnt allow the meat to sweat and let the coating to run.