Hmm, I'd make ABSOLUTELY POSITIVE it's easy to find. If other items are going for the price range you would want your item to sell for, not only list it correctly, but make sure that those who would look for it can find it. Ebay is notorious for supplying really expensive items for cheap simply because someone didn't word it right, didn't spell right, didn't list it right, OR didn't make it so that searches for the item would turn it up easily.
Also, include how you will package and send it. For example, I never bid on anything that doesn't explicitly state it will ship internationally, states that it can accept checks or money orders (via international money orders or such) or that don't have details on shipping and such.