It's my not-so-secret wish that the next Star Trek endeavour will, first and formeost, be a well writen story. As well well writen and well cast characters will be developed to make said story all the more deep and believeable. Then, and
only then should any consideration should be given to what the ship looks like.
Babylon 5 took place in an unremarkable 5-mile tube, but people watched it for the characters and story. Firefly takes place in one of the ugliest ships in Sci-Fi, but people watch it for the characters and story. SG-1 doesn't even
have a ship, so people definitely watch that for the characters and story.
And I'm still confounded as to why Star Trek hasn't taken this approach for nearly a decade. Trek seems to only be watched for the space battles now, and occasionally the cat-suited chicks. Nothing wrong with having a cool ship, a space-furball of hot lookin' girl in 'em, but Trek relies on superficial elements far too much nowadays. Of which is why Voyager and Enterprise really turned me off, nothing new, despite both situations being ripe for something fresh...
[/Rant]