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Quote: "In the game industry, you see the same kind of "sequelitis" that you see in the movies," said Erik Bethke, who runs a California-based company called Taldren. He said that game developers here are over-thinking, and over-producing, their games, and that this has hampered their creativity. He went to South Korea, and found that game developers in Seoul were faster, cheaper, and more out of control. They were not afraid to take risks on game ideas that to North American developers might seem flaky. Sandwich race There was one South Korean game that Mr Bethke could not stop thinking about. "You were a guy behind a counter trying to rush through different sandwiches at a local greasy spoon shop," he said. "And they did such a good job at it, that I couldn't help myself but start to smile, and then itch with my fingers and wanted to play the game. "I couldn't believe I wanted to play this game where you make sandwiches." Mr Bethke wanted a piece of that fun and set up an office in Seoul. He is hoping that he is helping to expand the market for computer games in other parts of Asia, especially Japan and China.