It's quite pathetic.
Out of the major competition, the Pentium 4 has the worst performance, generates the most heat, and (I think) costs the most.
Compare the three:
Dual 2 GHz G5...(the G5 is designed to be in dual processor machines, which is why I use it that way)...it costs as much as an Alienware with a 3.2 ghz P4 and smaller hard drive...yet generates less heat and less fan noise, and usually outperforms the P4.
AMD Athlon 64 always outperforms the P4, and also generates less heat, and costs less.
(can't compare the G5 processor costs because its very hard to buy the processors alone).
Why pay more for something that is outperformed, and generates more heat, requiring a louder fan?