Yeah, pound that crap out of it. When you dredge, kinda push the meat into the flour and cracker flour. Might want to try adding another egg too. The egg is a binder. Helps hold the dry mixture together and holds it to the meat. Make sure to pre-heat your pan, oven, or deep fryer. It should be good and hot. That helps seal the coating and keep in moisture. Also make it more tender as well. Good luck.
Edit: Make sure your meat is dry. No sweat "condensation" on it. Water prevents the Egg/Milk mixture from sticking to the meat. When it cooks, the water will evaporate and allow the coating to come off.
Also make sure you have a good cut of meat. Good marbling, cut across the grain of the meat. That makes a big difference is how tender the meat is.