My guess .. . .
When you have a publisher (Activision) and a really big boy above the publisher (Paramount). Often times the creator (Taldren) is told "Hey ya want us to back this and publish it, we have a few conditions"
I doubt Taldern had much control over factors involving marketing. Paramount surely wanted the game out to help hype the movie. Also, I figure Taldren adn Activision thought the movie would help sell the game.
Frankly they were correct. Although the experiance has likely left Taldren with a desire to place themselves in a more control oriented position. I ams ure there were many big company vs. little company conflicts. There always are in these situations.
Hopefully, a patch will be out soon.