I saw him live here in NYC years back in his one-man rendition of "A Christmas Carol". I can clearly see why they'd associate him with Christmas (over space or technology). He did a excellent job. I'd love to see him do it again even more than seeing him as Jean-Luc Picard.
I hope he gets substantial parts to play, as he is quite talented. I mean, he did a great job a Picard because he can act, but I think other things will bring out more of the actor.