I confess, they did a gorgeous job of setting this virus up, from a social engineering point of view. I was 95% sure I had trained my mother better than to open it (She's pretty savvy), but I called home to give her a heads up anyway, just to be sure. Heck, if I hadn't heard about it even I might have, and I do helpdesk support.
Glad the payload wasn't nastier, or this one could have been a real problem.