[rant]
This is so bad! This, IMO, is what happens when you let bookkeepers run a business. The product, the customer, and, in this instance, everyone else suffers. How can you pull the fix that allows your game to run with the latest DX software? Especially when there isn't an "official" patch yet. What they're saying is, "You *must* use a patch that we do not recognize as official to play our game". "You *must* be willing to beta test for us if you want us to take your money." "Oh, and it's Viacom's fault that we can't make any money on the Trek franchise." "It's not because we don't support our products, game developers, or our customers."
Someone at Activision needs to look above the bottom line and see how it got the way it is. There aren't any numbers or equations that you can plug in to get the answer. You have to look at what's generating those numbers and improve the input. The answer isn't to cut it back. All you end up with is less when you do that. That's very basic math.
Big companies everywhere are in trouble for the same reason. No vision! Where have all of the "Idea Men" gone? Their business associates, at all levels, from their developers to the wholesalers, to the end user (I don't work for them, but I'm willing to bet that you can add their employees to the list as well. It'd fit the norm in this situation.) are to be exploited and preyed upon. Very short sighted, indeed
[/rant]