Another thing is if you can understand how to project from a flat plain, cylinder, or some other shape that Max uses for UV mapping to the shape that your mapping too, it can make creating the textures fairly easy.
My first ship was basically a sphere. When I textured it I used a cylinder to do the mapping. This actually made it fairly easy to create the textures. I only used the cylinder up to a point on the side. This made the squared up and down lines follow the curvature nicely up to that point. The top and bottom were other textures for what amounted to the poles.
Once you have a good grasp on how an odd shaped texture can be warped to fit a model and look great, it can make a world of difference.